[ Work ] Culture / Creators / Results
01 / 05 — 02 / 05



01 / Givenchy
Luxury,
made native.
I turned Givenchy’s fragrance world into creator-first TikTok content made to be watched, saved and recreated.
7M+ reach / +42% ER / +18% CTR
2K+ creator videos
My role / Creative strategy · creator casting · campaign leadership











